Case study · 2026

Brand identity & statue imagery

Role
Brand & art direction
Scope
Guidelines · AI workflow
Surfaces
Web · Social · Decks
Classical marble bust with burnt orange fractures

Challenge

Look established from day one.

Approach

Strict monochrome + one signature image style.

Result

One look across web, decks and social.

01

Brand identity

Ink, Ivory, one warm accent.

Type

Aa

Inter

Headlines · Body

Aa

IBM Plex Mono

Labels · Metadata

Grid & space

  • 8
  • 16
  • 24
  • 32
  • 48
  • 64
  • 96
  • 120

12 col · 120 margin · 32 gutter · 8pt

02

Statue imagery

Classical marble, Burnt Orange fractures.

Cracked marble bust holding an orange phoneMarble Atlas figure carrying a burnt orange globe
Marble bust with orange fractures holding an orange phone

Rules

  • Classical marble
  • Orange fractures
  • Cut-out on Ink
  • Soft studio light
  • No text in image
  • Modern props in Burnt Orange

03

AI prompt workflow

Six steps from idea to statue.

  1. 01ConceptPick figure + message.
  2. 02PromptFill the 6 layers.
  3. 03Generate4 variations, log seed.
  4. 04SelectCheck anatomy, cracks.
  5. 05Cut outRemove background.
  6. 06PlacePlace on Ink in Figma.

Prompt anatomy

4:5 · 4K · 4 variations

  1. 01SubjectWhatClassical Greek marble bust, three-quarter view
  2. 02MaterialSurfaceWhite Carrara marble, cracks filled with burnt orange #B85C38
  3. 03LightMoodSoft studio key from the left, gentle falloff
  4. 04CameraFraming85 mm, eye level, centred, plinth in frame
  5. 05BackgroundCut-outPlain white, isolated subject
  6. 06GuardrailsNeverNo text, no colour beyond marble and orange

Output

Generated statue: cracked marble bust with burnt orange fractures, cut out on Ink

04

Applications

Website, social and launch posts.

galleyla.studio homepage on desktop: “You move the business forward. We move the pixels.” beside a cracked marble bustgalleyla.studio homepage on a phone

Outcome

One system,
every surface.

  • galleyla.studio
  • RAISE deck
  • LinkedIn
  • X